The 10 Commandments of Fortitude

At Fortitude we are all about community and creating positive exercise experiences for our members.

We want to work with people who share our values and beliefs as we strive to create a supportive and inclusive fitness community.

So we collectively as coaches have sat down and spent some time coming up with 10 commandments we believe in and support our mission.


 1 – Make everyone welcome.

Remember how you felt when you first started.

Going to a gym can be an intimidating thing and takes a lot of courage to get in contact and get started in the first place. So make an effort to say hello.

Positive reassurance and a welcoming face goes a long way.

 2 – Celebrate other peoples success.

As a fitness community we want members to be proud of their success.

Outside of a fitness environment friends/family and peers support towards our goals isn’t always there so the best thing we can do is a be a place where success is celebrated and shared.

 3 – Check yourself, before you wreck yourself – leave your ego at the door.

We are all about sustainability. We want you to make great progress in 30 days, 3 months, 6 months and beyond.

We are just as impressed by seeing a demonstration of perfect technique as we are by how much people lift. We encourage perfect movement over load and some of the stuff we do is technical and requires lots of time spent perfecting movement.

So all egos should remain firmly at the door.

4 – Get kit out, put kit away. (Josh included).

We want to coach and better peoples lives, not spend our time packing kit away.

 5 – Be Coachable and respect all coaches 

We strive to be experts in what we do and coaching is our passion. We invest heavily in our education and our practice.

All we want from our members is the ability to be coachable and to respect all coaches.

Coaches are here to help you towards your goal not hold you back.

6 – Never be hesitant to ask for help

We are your coaches and our invested in and care about your journey.

Our job is to help and if we can’t we are sure to point you in a direction of someone who can. Never feel like you can’t contact us regarding anything,

We are more than happy to help and there are no stupid questions.

 7 – Don’t take yourself too seriously.

Training should be fun and purposeful. We like to drink beer together, socialise together and take part in fancy dress.

We don’t take ourselves too seriously and we encourage members not to either.

8 – If you bleed, sweat, cry or get chalk all over it, clean it.

You wouldn’t not wipe your bum, so wipe the kit down when you’re done.


9 – Refer to rule number 1.

Go take another read…

10 – Don’t be a D*ck.

D*cks come in many forms, don’t be one.

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